PRiSM Watches - Every NEW facet of your personality


PRiSM strikes again!

As you know, our first campaign did not reach its goal in the allotted time. The main difficulty was our high financial goal because of minimum production volume of 500 watches.

Today we keep coming back stronger, with an economic goal revised downward and some small changes:

The funding target has been lowered from CHF 120'000 to CHF 48'000, which we have already achieved (and even exceeded) as our previous campaign reached 55'621 CHF
Consequently, production has been reduced from 500 to 250 watches.Our watches will be a lot more exclusive because of the limited series and the fact that all of them is numbered individually
A lowered quantity produced inevitably leads to a small increase in costs. In this, we looked for a way to justify this small price increase, so we decided that every one of our contributors would be offered yet another watch strap with his PRiSM watch. These straps will be built with quick release spring bars to go from the main bracelet to secondary very quickly - two styles for the price of one!


How it all started
Because it is the case, it all started around a couple of drinks and two long-time friends discussing their common passion: the world of horology.

The remaining evening remains a little unclear but what stuck was the motivation to launch our personal brand. It absolutely was after having a contribution to a watchmaking project on a PRiSM Watches - Every NEW facet of your personality crowdfunding platform that the idea sprang up within our minds.

We then asked ourselves: why don't you us, too?

We are fortunate enough to live in a time where launching entrepreneurial projects doesn't require as much financial investment because it did before, an occasion where we have a wide array of options and solutions to have where we want to be.

The concept
We spent my youth in the country of watchmaking. Traditional values and know-how are embedded in us. Ambitious, very influenced by urban trends, we began to draw the sketches of a wrist watch that could define us.

Being Swiss, there was no room for error on the quality. Passionate concerning the watchmaking domain, our first faltering step was to surround ourselves with the most qualified people in the field. We had the opportunity to encounter open professionals that believed in our project and today, these are people that individuals call friends.

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